It Just Clicks: Social Media Marketing & Agricultural Products

There is no denying that using social media and the internet to market products has enormous benefits to businesses of any size and in any industry, including those in agriculture of course. Those benefits include, among others, productive building of brand awareness, audience targeting and engagement, and cost benefits (usually free or at a low cost to the user). Understanding how to best take advantage of what social media marketing (or SMM) has to offer your business can make all the difference in launching a SMM campaign that delivers positive results.

Learn just how easy and rewarding SMM can be for your agricultural business in this recorded workshop, proudly hosted by Cornell Cooperative Extension of Oswego County (CCE Oswego). Guest speaker Amanda Bickford, CCE Local Foods Marketing Specialist, explained how to use specific social media platforms most effectively for an efficient SSM campaign. 

Topics covered: Facebook, Instagram, Google Business Profile, and briefly, website creation. Links to free online resources are below.

The recording of this workshop can be accessed at https://vod.video.cornell.edu/media/It Just Clicks: Social Media Marketing & Agricultural Products/1_zpfkif3c

Links:
Post-Event Survey: https://tinyurl.com/mrx263ex

Further Reading:

• CCE St. Lawrence “Social Media Marketing Strategies for Producers“ Fruition Blog article - https://blogs.cornell.edu/fruition/2021/08/04/social-media-producers/
• Cornell Small Farms Program “Using Online Marketing to Build Resilience” article - https://smallfarms.cornell.edu/2020/04/using-online-marketing-to-build-resilience/
• Farmers’ Market Federation of New York “Making Market Sales Sizzle: Social Media Guides” - https://www.nyfarmersmarket.com/market-sales-sizzle

Help/Support Centers for Facebook, Instagram, and Google Business Profile:

• Facebook – https://www.facebook.com/help/
• Facebook/Meta Business – https://www.facebook.com/business/help
• Instagram – https://help.instagram.com/
• Instagram Business Account Setup – https://help.instagram.com/502981923235522
• Instagram for Business – https://business.instagram.com/
• Google Business Profile – https://support.google.com/business/?hl=en#topic=4596754

Free Public-Domain Stock Images:

• Clker – http://www.clker.com/ (Clip Art)
• Pexels – https://www.pexels.com/ (Photos)
• Pixabay – https://pixabay.com/ (Photos)
• PubPNG – https://www.pubpng.com/ (Transparent .PNG Images)
• Unsplash – https://unsplash.com/ (Photos)

Last updated September 2, 2022